Since it’s inception in 1998, the Flo-Tek brand has grown by leaps and bounds. The memorable brand has been tried and tested in almost every country in Southern Africa, gracing many warehouses, farms, households and more, through its range of quality products. To intensify the brand and create a consistent identity through its network, Flo-Tek engaged LovesMy Brand, a brand consultancy based in Gaborone Botswana, the birthplace of Flo-Tek. The new brand will stand as a unique mark in the market, not only distinguishing Flo-Tek products, but also create a memorable and impactful association to quality services.